Web Pulls Commercials Off the Air - Page
Two
Contributing Factors Why
and Other Information Points
Sunday, May 22, 2005, The Miami Herald
(Picked up from the Los Angeles Times News service)
- High speed Internet connections have made the Internet more of a
broadcast medium, offering an alternative to TV.
- The couch potato has been, and is being, replaced by the web surfer.
- Adding to the allure of the Internet is its ability to track the
effectiveness of many advertising campaigns.
- The Internet offers the ability to provide precise measurement of
people's engagement.
- Ford Motor company reported seeing sales of its F-150 trucks jump 6
percent after it advertised on the major Internet portals and
car-related websites.
- The top 50 domestic marketers, which collectively spend 33 cents of
every ad dollar in this country, have been cutting their TV spending
while their online ad budgets are increasing. Added to this is their
search engine advertising as well.
- For advertisers such as 20th Century Fox, the Internet has become a
tool for reaching the mass markets. They use ads on AOL, MSN, Yahoo and
other specialty venue websites such as Science Fiction and other
specialty categories, to target market. They state that "The Internet is
now part of everybody's life".
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Web Pulls Commercials Off
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