Pay Per Call - Paying only for actual phone calls received

Pay Per Phone Call

One of the newer phenomena in Internet-based marketing is actually a variation of the Pay Per Click marketing model. In this case, you are paying based upon a telephone call made to you or your business based upon an Internet based advertisement.

In Pay Per Call promotions, the measurable action resulting from a consumer's search is that it delivers a phone call to you rather than a click through to your website. If the cost per call is similar to or equal to the cost per click, the cost per call is generally a better value as it gives you one on one conversational ability with your prospective new customers.

Pay Per Call marketing would fall under the general heading of being a "pay for performance" lead generation service. Pay Per Call is a unique and innovative twist on the Pay Per Click model.

The better Pay Per Call services will offer you:

· Categorically and geographically targeted leads
· Categories based on your own relevant keywords
· The ability to choose or target customers geographically either by city, state or zip code and/or nationally or internationally.

Since 25% or more of searches are made with geographic considerations in mind, the ability to canvass for leads geographically can be extremely important to you.

Ask yourself if a phone call to your business in response to a specific consumer search is worth $2 or 3 dollars or not. If you're selling a product worth $10 or $15, possibly (or probably) not. Yet, if your product is selling for a few hundred or a few thousand dollars, and you have a decent conversion or closing rate on phone inquiries to your business, probably so.

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